Whole grain, fibre and vegetables
Our commitment: Increase vegetables, fibre-rich grains, pulses, nuts and seeds in our foods and beverages
Balanced diets make space for ingredients such as vegetables, grains, pulses, nuts and seeds, as they are excellent sources of fibre, vitamins, minerals and other essential nutrients. Dietary intake studies around the world indicate that these nutrient‑dense foods are lacking in the daily food choices of both children and adults. We are committed to encouraging their consumption through our products and by promoting healthy cooking, providing nutrition guidance on‑pack and online where relevant.
Our progress to date
Through Cereal Partners Worldwide (CPW), our joint venture with General Mills, we have set whole grain requirements for all of our cereal brands intended for children and teenagers. All Nestlé breakfast cereals that carry the Whole Grain Tick contain at least 8 g of whole grains per serving and display the Green Banner for easy identification on the shelf.
We are committed to going beyond this requirement by ensuring that there are more whole grains than any other ingredient in our children’s and teenagers’ breakfast cereals, and have been applying a more stringent standard for classifying whole grains as the main ingredient since 2015. Under this standard, 93% of our cereals for children and teenagers have now achieved our objective for whole grains.
Increasing the levels of whole grains affects cereals on many levels: they change texture, taste and shelf life. For this reason, we have worked carefully to ensure that any adjustments made have not adversely affected consumer preference.
Building on our 2015 objective to have more whole grain than any other ingredient in any serving of children’s or teenagers’ breakfast cereals, our new 2020 objectives will further drive the addition of vegetables, grains, pulses, bran, nuts and seeds to our foods and beverages. It will also ensure our ready‑to‑eat breakfast cereals are an increasingly important source of fibre and essential nutrients.
More whole grain than any other ingredient in any serving of children’s or teenagers’ breakfast cereals (%)
In 2015, we adopted a more stringent tracking methodology for whole grains.
Our objectives towards 2020
By 2020: Add to our products at least 750 million portions of vegetables and 300 million portions of fibre-rich grains, pulses, nuts and seeds.
By 2020: In addition to whole grain already being the number one ingredient in our ready-to-eat breakfast cereals for children and teenagers, all our cereals will be a source of fibre, with as much fibre as possible coming from whole grain.