Under the category of “Best Use of YouTube”, Nescafe’s Thematic Song campaign won Silver Award. The campaign was innovatively stitched to relevant songs, drama and most viewed songs in YouTube! A simple voice over was added to the main song and it played right before the relevant songs. Worked like magic!!
Under the category of “Best Use of Display”, Nestlé Bangladesh won Bronze Award (no other award in this category). With this innovative Media buying, people got to see Ads of MAGGI Soup, EVERYDAY Milk for Tea and NESCAFE, while it was actually raining outside!